Yes, the market for camera and photo filter apps for the iPhone is massive and over saturated. Every second app seems to be a photo editing app these days. And yet, I am excited about this new one coming at the end of the month.
Because it’s from Realmac. They make amazing software, and always have.
The thing is, Realmac have shown before that they understand the iPhone and can produce a great and unique product for a market that’s so full of apps you can’t even find what you’re looking for anymore. With Clear, their (to-do) list app.
Clear wasn’t only Realmac’s first iOS app, but also their first app that was taken “back to the Mac”.
And now they’re turning the game around, with Analog Camera.
Analog has been a great Mac app for years now and I use it all the time. I like the great design and it’s little but efficient features. You can choose between a variety of filters and frames, and change the strength of the filter you’ve put on. That’s it. Well, besides saving and sharing the photo to some websites from within the app.
With Analog Camera, Realmac seem to be brining this great combination of design and features to the iPhone. The little teaser video shows how the app works, and it seems, like Clear, to be heavily based on swipe gestures instead of digital buttons on the screen. And I think that’s what will set the app apart from all the other photo filter apps.
There don’t seem to be as many filters as in the Mac version, but at this point you really can’t tell. There might be more? I suppose we will find out when the app comes out at the end of the month.